ACMA Fines BetDeluxe $35,000 for Spam Rules Breach in Australia
BetDeluxe hit with $35,000 fine for sending over 104,000 SMS promotional materials sans unsubscribe option.
BetDeluxe has been hit with a penalty of AU$50,172 (approximately $35,000) by the Australian Communications and Media Authority for sending over 104,000 SMS promotional materials without including an option to unsubscribe. The company also failed to include sender information in nearly 820,000 SMS options that it placed.
BetDeluxe has committed to two years of independent review of its e-marketing practices to remedy the situation.
The regulator will continue to monitor the brand and ensure that it complies with all regulatory norms.