Aston Villa partners with BK8 as front-of-shirt sponsor, defying Premier League's gambling sponsorship decision
Aston Villa signs a sponsorship deal with online gambling operator BK8 as the team's front-of-shirt sponsor, defying the Premier League's decision to end such sponsorships
Aston Villa, a Premier League club, has announced a partnership with online gambling operator BK8, making BK8 the team's front-of-shirt sponsor for the next three seasons.
This move comes despite Premier League clubs voting to end front-of-shirt gambling sponsorships by the end of the 2025/26 season. The agreement allows Aston Villa to fulfill its contractual obligations with BK8 before the new rules take effect.
BK8 has previously partnered with several English football clubs but faced criticism and contract cancellations due to complaints from fans about sexualized marketing and advertising.