Bet365 ordered to pay DKK4.7m to Danish athletes over image rights infringement.
Bet365's owner, Hillside, has been ordered by the Maritime and Commercial High Court of Denmark to pay DKK4.7m in compensation to Danish athletes
Bet365, the online gambling operator, has been ordered by the Danish Maritime and Commercial High Court to pay DKK4.7m ($693,852) in compensation to a number of Danish athletes after using their images and names on social media without their permission.
The court rejected Bet365’s claim that the use of the athletes' images and names constituted editorial content, and found that it was marketing activity.
Danish footballer Christian Eriksen, who plays for Manchester United, was awarded the highest compensation of DKK1.5m.