Entain acquires 365scores for $150m
Entain has acquired sports media business 365scores for $150m to integrate the company's scores and sports information services
Sports betting and gaming group Entain has acquired 365scores, a sports media business, for $150m and up to $10m in contingent payments. As part of the deal, Entain will integrate 365scores' sports information services, editorial and social content, and free-to-play games into its own offerings.
The acquisition will be the 32nd brand to enter Entain's global portfolio, giving it deeper expertise in data-driven sports media content to complement its global and scale leading platform capabilities. The Israeli firm, founded in 2012 by former Israeli Defence Force members, has over 15 million active users and covers 10 different sports.