Ladbrokes ad banned by ASA for appealing to under-18s featuring Jake Paul
Ladbrokes' advertisement featuring Jake Paul has been banned by the Advertising Standards Authority (ASA) for likely appealing to individuals under 18
The Advertising Standards Authority (ASA) has ruled against a Ladbrokes advertisement that featured boxer Jake Paul, stating that it was likely to appeal to individuals under the age of 18.
The promoted tweet, which followed Paul's boxing match with Tommy Fury, breached the ASA's advertising code.
Ladbrokes initially defended the ad, citing an age-gate and arguing that boxing is not considered a high-risk sport.
However, the ASA upheld the complaint, highlighting Paul's large underage following and his previous involvement in a children's TV show.
This is not the first time Ladbrokes has faced ASA action, with a previous ad also deemed socially irresponsible.