Massachusetts Gaming Commission Considers Tougher Rules for Sports Betting Advertising
Massachusetts may impose regulations on sportsbooks and third-party marketers to prevent predatory advertising and ensure player safety.
The Massachusetts Gaming Commission is considering regulations that would make it illegal for sportsbooks to form agreements with third-party marketers contingent on the number of customers acquired, number of wagers placed, or results of bets, in response to a tidal wave of advertising following the launch of sports betting in the state.
The regulations would be among the toughest for third-party marketing in the US, and aim to address concerns about the potential for predatory marketing to sway players to bet more than they should on games.
The advertising storm has also caught the attention of Attorney General Andrea Campbell, who has urged the commission to set "meaningful guardrails" governing how mobile sports wagering is marketed and promoted.