NRL seeks US partnerships amid tightening Australian regulations
Australia's National Rugby League eyes US sportsbooks to offset potential loss of profits due to tighter gaming regulations
The National Rugby League (NRL) is looking to establish partnerships with US sportsbooks to target the growing US sports betting market. The move comes as a response to potential tightening of Australian regulations, which could affect the NRL's significant betting-related profits.
The NRL's upcoming event in Las Vegas next year is seen as an opportunity to establish potential partnerships with leading US sportsbooks. The NRL could benefit US-based sportsbooks through TV, advertising, and sponsorship partnerships and the sale of game data and statistics.
The move to focus on a foreign market is due to the NRL's potential financial hit from updated regulations in Australia. US operators are expected to be eager to partner with the NRL and obtain exposure in the hard-to-access Australian market.