TikTok expands controversial trial of sports gambling ads in Australia
Despite facing widespread criticism, TikTok has quietly expanded its trial of wagering partnerships, allowing more sports gambling ads to target Australian users
TikTok has faced criticism for expanding its trial of wagering partnerships, allowing more sports gambling ads to be shown to Australian users. This move by TikTok, despite widespread backlash, could undermine potential government restrictions on broadcast promotions.
Marketing experts argue that gambling companies are targeting new demographics, with a focus on diversifying their predominantly male client base by engaging young women through social media influencers.
The trial now includes companies like Neds and Dabble, as they aim to reach younger audiences on TikTok, indicating that gambling firms are taking advantage of platforms where regulatory oversight is lacking.