UK Advertising Standards Authority updates guidance on matched betting advertisements
The UK Advertising Standards Authority has updated its guidance on matched betting advertisements, stating they must not imply they are risk-free or suggest they can provide financial security
The UK Advertising Standards Authority (ASA) has updated its guidance on the promotion of matched betting services.
The ASA emphasizes that advertisements for such services must not imply they are risk-free or suggest that betting can solve financial problems or provide financial security.
This follows the regulator's previous actions against ads from OddsMonkey, Profit Accumulator, and Grip Media for irresponsible advertising and exaggerations about potential earnings from matched betting.
Furthermore, the ASA has instructed that matched betting services, while not gambling themselves, should not be targeted at those under 18 years old.