UK's ASA rules against Kwiff's gambling ad on Portsmouth FC website targeting children's news section
The UK's Advertising Standards Authority (ASA) has ruled that a gambling advertisement by Kwiff on the Portsmouth FC website breached regulations
The Advertising Standards Authority (ASA) has reached a verdict on a gambling advert displayed on the Portsmouth FC website by Kwiff, a subsidiary of Eaton Gate Gaming, ruling that it was inappropriately shown in a news article dedicated to children's memberships and contravened regulations against targeting under-18s with gambling ads.
Eaton Gate Gaming argued that the advert was only shown on the news section and provided tracking data to support that all individuals who interacted with the advert were over 18, but ASA disputed that older children could access the page themselves.
As a result, regulatory action will be taken, including restrictions on the types of articles where the company's ads can be displayed and a warning against targeting under-18-year-olds in future advertisements.