UK's Committee on Advertising Practice clarifies rules on lottery advertising targeting under-25s
The UK's Committee on Advertising Practice has clarified its code to stress that lottery advertising must not target or prominently feature individuals under 25
The Committee on Advertising Practice (CAP) in the UK has updated sections of its code for lottery advertising to stress the prohibition of targeting lottery products at people under 25.
This includes not featuring people who are, or appear to be, under 25 in adverts.
While this rule applies to all gambling advertising, CAP has emphasized its relevance to lottery advertising.
Advertisements for scratch cards and online instant-win products must not prominently feature under-25s.
However, an exception has been made for charity lotteries, which can include under-25s provided they are shown in the context of charity fundraising rather than encouraging purchases.